{"version":"v1","site":{"name":"expectedwrong","url":"https://expectedwrong.com"},"links":{"collection":"https://expectedwrong.com/api/public/posts","rss":"https://expectedwrong.com/rss.xml","llms":"https://expectedwrong.com/llms.txt"},"post":{"slug":"fear-movie-lions","title":"///fear.movie.lions","subtitle":"Stone Brewing named an IPA after a what3words address, which is either the most inspired beer name in years or a sign that we've fully run out of words that aren't owned by someone.","url":"https://expectedwrong.com/fear-movie-lions","api_url":"https://expectedwrong.com/api/public/posts/fear-movie-lions","published_at":1670068800,"published_at_iso":"2022-12-03T12:00:00.000Z","updated_at":1771532574,"updated_at_iso":"2026-02-19T20:22:54.000Z","tags":["beer","what3words","branding","stone-brewing","location-tech"],"excerpt":"Stone Brewing named an IPA after a what3words address, which is either the most inspired beer name in years or a sign that we've fully run out of words that aren't owned by someone.","meta_description":"Stone Brewing named an IPA after a what3words address, which is either the most inspired beer name in years or a sign that we've fully run out of words...","reading_time_minutes":1,"word_count":192,"engagement":{"signals":0,"counterpoints":0},"body_markdown":"Stone Brewing has a new IPA. It's named after a three-meter-by-three-meter patch of earth.\n\nwhat3words — the location system that cut the entire surface of the planet into 57 trillion squares and gave each one a random three-word address — apparently makes for good beer naming. ///fear.movie.lions is the address. Also now a nationwide IPA.\n\nThere's something honest about this. Beer names have been nonsense for decades — aggressive alliteration, punny mascots, fake-rugged imagery — and at least ///fear.movie.lions is nonsense with a coordinate attached. You can go there. You can stand in that three-meter square and drink this beer, which is either the most romantic thing a beer has ever offered you or a deeply weird version of a tourist trap.\n\nThe three words themselves do real work without trying: *fear*, *movie*, *lions*. That's a better tagline than most marketing teams produce on purpose. The algorithm didn't care. The algorithm was just counting squares.\n\nStone makes good IPAs. This one is apparently no exception — which almost makes the whole thing feel like a dare. Name the beer after coordinates and then make it good enough that nobody cares.\n\nThey won.\n","body_text":"Stone Brewing has a new IPA. It's named after a three-meter-by-three-meter patch of earth. what3words — the location system that cut the entire surface of the planet into 57 trillion squares and gave each one a random three-word address — apparently makes for good beer naming. ///fear.movie.lions is the address. Also now a nationwide IPA. There's something honest about this. Beer names have been nonsense for decades — aggressive alliteration, punny mascots, fake-rugged imagery — and at least ///fear.movie.lions is nonsense with a coordinate attached. You can go there. You can stand in that three-meter square and drink this beer, which is either the most romantic thing a beer has ever offered you or a deeply weird version of a tourist trap. The three words themselves do real work without trying: fear, movie, lions. That's a better tagline than most marketing teams produce on purpose. The algorithm didn't care. The algorithm was just counting squares. Stone makes good IPAs. This one is apparently no exception — which almost makes the whole thing feel like a dare. Name the beer after coordinates and then make it good enough that nobody cares. They won.","hindsight":{"verdict":"irrelevant","note":"beer review. not a prediction.","links":[],"at":1739980800,"at_iso":"2025-02-19T16:00:00.000Z"}}}