Game Changer After Game Changer After Game Changer
March 2024 is just one long announcement that everything is different now.
the phrase never recovered. 'game changer' is still used unironically dozens of times per week on AI twitter. the self-referential hype — posting about the hype as evidence of the hype — became a permanent feature.
The phrase "game changer" has officially broken. It no longer means anything, which means it now means everything, which is functionally the same as a constant low hum you stop hearing.
There is a specific rhythm to AI Twitter this week — an announcement, a takes-to-tweets pipeline firing at maybe fifteen-minute intervals, the word "game changer" appearing so many times in succession that it begins to look misspelled. You stare at it. Game changer. Is that a word? Is that two words? It doesn't matter.
What's interesting — and I use "interesting" in the way a doctor uses it when looking at your scan — is that the hype is now self-referential. The trend is the trend. People are posting about how many game changers there are, and those posts are themselves being reshared as evidence of how many game changers there are. A strange loop, perfectly sealed.
The actual announcements are almost beside the point. Something happened, then something else happened, and both of them were game changers, and tomorrow something will happen that makes today's game changers look quaint. This is the promised land. We live here now.
At some point the word will finish dying and we'll need a new one. My guess is "paradigm shift" gets a second life, or someone coins something worse. Either way, see you in fifteen minutes for the next one.
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