Google Is Winning and They Can't Even Explain How
Veo2 is not close to Sora, and somehow nobody knows this.
Google is still winning and still can't explain how. Veo2 still destroys Sora. The documentation is still a shrug. The Google problem — building the best thing and then losing the launch — is still the Google problem.
Gemini is A++. Google's documentation of Gemini is, generously, a shrug.
There is something genuinely strange happening at Google right now — they are sitting on capabilities that would make every other lab nervous, and their communication strategy appears to be "post a blog, update the API, hope someone figures it out." Maybe this is intentional. Maybe the product org and the research org are two distinct civilizations that only interact through Jira tickets.
Veo2 destroys Sora. Not in a "well, it depends on the use case" way — in a "these are not the same class of product" way. OpenAI released Sora into a market that already had a better answer, and the coverage was, roughly, the opposite of that. Sora got the launch party. Veo2 got a changelog entry.
This is the Google problem, specifically, and it keeps happening. They release something genuinely better, document it poorly, market it poorly, and then let the narrative be written by whoever shows up loudest.
The result is a company that is ahead on almost every technical axis and somehow manages to feel like the underdog — which is, if you think about it for too long, a kind of achievement in itself.
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