Salesforce Wants to Put an AI on Your Sales Call
Einstein can attend the meeting, which raises exactly the question you think it raises.
AI on sales calls became standard tooling. Gong, Chorus, Salesforce Einstein — the AI sales assistant that sits in on the call is now just a checkbox feature, not a provocation.
Salesforce announced Einstein Sales Agents today — AI that doesn't just prep you for calls or log your CRM notes after, but actually attends the call. Sits in. Listens. Helps you close.
The demo video makes this look normal. A little AI presence in the corner of your meeting, coaching you through the pitch in real time, which is a thing that is happening now apparently.
There is something almost too on-the-nose about this. Salesforce — a company that exists entirely to help people sell things to other people — has built an AI to help people sell things to other people. The product is a salesperson for your sales people. The recursion doesn't stop there if you think about it long enough, and I'd recommend not thinking about it long enough.
The part nobody is saying out loud: if the prospect also has an AI on their side of the call, you get two models negotiating while two humans watch. Which is fine, maybe even more efficient, but it does strip something bare about what we thought "closing a deal" meant — this human skill, relationship-driven, read-the-room — and reveals it was mostly pattern matching on buying signals the whole time.
Einstein will help you close. Einstein has seen more calls than you. Einstein does not get nervous.
Congratulations on your new job as the face of the robot.
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