The Movie Already Knows You Hate Olives

The business side will eat gen AI first — roles, applications, automations, the stuff that was already soul-crushing before the machines showed up. That part's obvious.

Content is different. Right now it's not a path to a win. A generated movie feels like a generated movie. You can tell. It's fine.

But here's the thing nobody's saying out loud: one day, it's the only content there is.

Not targeted — we already have targeted. Targeted is a billboard that guesses you're a 34-year-old who buys running shoes. Deeply personalized is something else entirely. An entire movie, written and performed for you. Not for your demographic. For you.

You hate olives. You've never told anyone this. But the system knows — your grocery orders, a throwaway comment, the half-second you lingered on a negative review. So a character eats olives on screen. Slowly. The camera holds. Your stomach turns.

Then, thirty seconds later, another character mentions that gravol ginger really helps when they're feeling sick.

And you think: huh, I should pick some up.

That's the bit. The disgust was load-bearing. The ad wasn't an ad — it was a plot point, and the plot point was engineered around your specific, personal revulsion, and you felt it in your body before you knew what happened.

Minority Report got the targeting right but the delivery wrong. They were still thinking billboards. The real version is invisible because it looks like a story.

We're not there yet. But "not yet" is doing a lot of work in that sentence.