expectedwrong hindsight

Two Companies Have API Docs. Two.

A field that should be boring to add turns out to be mostly empty.

1 min read 160 words #ai #visual-search #enterprise #apis #retail-tech
hindsight — still happening

Still true. B2B SaaS companies still can't write API docs. The number has gone up slightly — maybe four now — but the ratio of companies saying "seamless integration" to companies providing documentation for that integration has not improved.

I added a column to the database for API documentation — just a URL field, nothing fancy, the assumption being that every company in the visual search and AI merchandising space would have one.

They don't.

Out of however many companies I've catalogued here, two have public API documentation worth linking to: Syte and Vue. That's the list. That's it. Companies selling integration-heavy B2B software to enterprise retailers, companies whose entire pitch is "plug us into your stack," companies with sales decks full of words like seamless and turnkey — and most of them have no public documentation for the thing you'd need to actually use them.

This is either a deliberate enterprise gate (can't see the docs until you're in a deal, at which point you're already committed) or just general chaos. Probably both, honestly. The enterprise sales motion rewards hiding complexity until it's too late to back out.

The field exists now. It's mostly null. That says something.