You assign it a thing and it watches the whole internet for you

There's a company called Yutori. Ex-Meta people. One product. The product is called Scouts.

You assign a Scout to a thing — a competitor, a person, a niche, a keyword, a concept, whatever you want tracked — and it watches the web for you. Not alerts. Not a Google news feed. The entire web, continuously, specifically, with actual judgment about what's relevant to that thing.

That's it. That's the company.

I've been describing this class of agent to people for two years and nobody built it cleanly until now. The idea I kept gesturing at — an ambient monitoring layer that just follows something across the internet so you don't have to — turns out to be extremely hard to do without it becoming noise. Most attempts in this space give you a firehose with a slightly smarter filter. Scouts apparently did the hard part, which is the specificity. The discreteness. You tell it what to watch and it watches that, not the approximate shape of that surrounded by everything tangentially adjacent.

The framing that keeps coming to mind is: it's a follow button that actually works.

Google Alerts has been broken for a decade. Twitter/X notifications are whatever Twitter is now. News aggregators optimize for engagement over relevance. The gap between "I want to know when something happens with X" and "I am now informed when something happens with X" has always been enormous and everyone has just accepted it.

Yutori is betting the whole company that the gap is closable. One ex-Meta team, one product, one very clean problem statement.

They're probably right.